I think I need a new website...

1/2/2019 • Howdy Interactive

Most of the time, knowing when you need something is easy. Are you hungry? Get some food. Is your computer not working? You need to get it repaired.

Business not generating enough revenue? That’s a bit trickier.

Good news lies ahead, however. Turns out, 9 out of 10 reasons that a business isn’t getting enough revenue is because their online presence is the equivalent of a DJ Khaled concert – complete bullshit. Funnily enough, there is a bit more to the world of digital marketing than making a website and pointing Facebook ads at it. We’ve had the opportunity to work with a lot of companies in redesigning and redefining their web presence – here are some questions you should ask when you think you need a new site.

Is your bounce rate very high?

A good introduction question is, what’s a bounce rate?

A bounce rate is the count of the visitors who leave your site very quickly, instead of exploring through your pages a bit. Having a very high bounce rate is a sign of two sure-fire things:

1. It's time to fire the copywriter who made the landing page text for your site.

1. It's time to get a new design on your site - something about it isn't clicking with people.

There are three categories of bounce rates: Excellent, OK, and “HOLY SHIT”:
    – Excellent is what you’re striving for – this is between 20% and 40%.
    – OK is a good starter for a small business – between 40% and 60%.
    – HOLY SHIT is what you should be avoiding, and chances are it’s the boat you’re in. This is anything over 61%.