The next frontier of events
Case Study by Howdy
Case Study by Howdy
EXPOAid is a suite of SaaS products that are changing the way people attend, manage, and talk about events. Howdy Interactive helped them with the strategy, design, and branding behind their products.
When designing the logo, we wanted to have a simple and easy-to-recognize wordmark that would be able to expand and grow as the EXPOAid product line expanded.
We design a different color pallette for each piece of the EXPOAid software as well. We made sure that the colors complemented the main theme, but had enough identity of their own to discern between themselves.
A website is a very challenging thing to get right – there are loads of moving parts and elements. Luckily, we kind of know what we’re doing when it comes to websites. We created a very minimalistic look for the website and application because frankly, we know you don’t have a lot of time – why waste it on useless features?
The main goal of the design was to capture people’s attention almost immediately – you can tell because we have a lot going on at first glance. As your eyes get slowly adjusted to the page, you’ll see more and more of the brand style that we went into a little bit more detail about up above.
After the hero section, you can see that we use the color schemes for each individual SaaS product when we pitch it to them. We don’t include too much information on them yet – we want the home page to be free of nonsense.
When everyone who is looking for the smaller SaaS functionality is gone, we move in with the pitch for the big earner: the EXPOAid partnership program. It’s a highly exclusive membership club for event managers to connect, get help with their event, and get industry-insider discounts.
Finally, we have two modules left – the support module, and the lead magnet module. We placed the lead magnet so far down as sort of a qualifier. Our reasoning is, when people are starting out and are seriously considering a product, having them read through the whole page and then download a lead magnet will show that they are somewhat interested in what you have to offer.
Finally, the support module is a fast and easy way to get help, whether in sales, support, legal, etc. Their guest relations team was operating twenty four hours a day, seven days a week, and we wanted to find a way to bring more people in to their support funnels.